September 22 was the fourth series of Only Watch auction in Monaco, a bi-annual charity event that raises money to fight against Duchenne muscular dystrophy. For the occasion, some of the world’s most sought after luxury timepiece brands created one-of-a-kind watches to be bid on online, by phone, and on site at the Hôtel Hermitage in Monte Carlo. In this article, the New York Times explains the challenges and opportunities faced by the participating 40 watch designers when developing their auction pieces. A complete gallery of the auction’s items can be found here.

The full contents of this article was originally published by the New York Times on September 23, 2011.

Every two years, some of the most renowned luxury watchmaking brands come together for a good cause. . . Visit to read the full article