Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Youth

The Olsen Twins’ Charity Coin Purse Raises Money for Afterschool Programs

jcpenny Mary-Kate and Ashley have come a long way since their Full House days. From movies to fashion lines and fragrances; from dolls, books, and advertising campaigns galore, the iconic twins have built a merchandising empire worth more than $100 million—consistently landing the stylish siblings on Forbes’ Celebrity 100 list. And despite the success of...

Just Nine Years Old, Rachel Beckwith is Remembered for Her Selfless Giving

CNET TV Unlike most 9-year-old girls who would be celebrating with tiaras and princess cakes, Rachel Beckwith dedicated her ninth birthday to something rather unusual, and unusually remarkable. Before her birthday arrived, Beckwith and her mother set up a donation website to raise money for the nonprofit organization, charity: water. Her goal was to raise...

Success For Kids Finds Sweet Pairing with Crumbs

Crumbs.com Most die-hard cupcake lovers cannot resist the allure of a moist, sugary cupcake. But if you need a reason to feel less guilty for indulging, visit your local Crumbs Bake Shop. The sweet treats bakery recently announced its partnership with Success For Kids (SFK), a nonprofit organization that develops learning programs for at-risk students....

Kiehl’s Wants You to Vote for Your Favorite Cause

KiehlsGives.com The famously do-gooder skincare and beauty brand, Kiehl’s, is socializing its charity efforts this summer. To add some star power to the mix, they’ve enlisted the help of celebrity friends – actress Julianna Moore and music icons Pharrell Williams and Scissor Sisters – to promote their favorite social causes. Kiehl’s Gives is an ongoing...

Gucci Redesigns ‘Sukey’ Bag for UNICEF

Gucci.com For the past six years, Gucci has partnered with UNICEF to help provide children in Africa with access to quality healthcare and education. Gucci has donated more than $9 million to UNICEF programs that are committed to supporting orphans and other infants and children affected by HIV and AIDS. In the last two years,...

Middle Schools Register for Beyoncé’s Flash Dance

Beyoncé and students dance in the Get Me Bodied video for Let’s Move! The “Get Me Bodied” singer remixed her popular single to encourage a healthy lifestyle for teens. As a part of First Lady Michelle Obama’s national Let’s Move! initiative against childhood obesity, Beyoncé gathered dozens of middle school-aged students to join her for...

Lady Gaga’s $1 Million Donation to Fight Poverty and Homelessness

  *Lady Gaga Face* We all know what Robin Hood is known for. But the idea of taking from the rich to give to the poor is surely urban myth-type thinking, right? When you live in NYC, you see millionaires enjoying the same coffee on the same block as a homeless person. The difference however,...