Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Youth

Supporting Children’s Choice Toy Drive

Happy holidays! It’s not that Christmas has lost its panache, per se, as much as what was once considered to be the most magical time of year has become more of an iconic celebration of all things spiritual – be it the spirit of generosity, the spirit of religion, or the spirit of indulgence.By far...

MLB Star Ryan Howard Donates $1.2 Million To Philadelphia Schools

Zimbio This story particularly touches my heart because it takes place in my hometown – the wonderful City of Brotherly Love! The Philadelphia Phillies’ first baseman, Ryan Howard, announced that his foundation would provide $1.2 million in Adidas athletic gear to 61 schools within the Philadelphia School District. This is going to make a huge...

J. Brand for City Year!

Jeff Rudes with City Year Mentors | J Brand. J. Brand jeans has created an exclusive line of colored denim that will help students stay on track to graduate. All of the proceeds from the line, which consists of red, khaki, and olive green skinny jeans for women and girls, will benefit the nonprofit organization...

Lady Gaga Announces Born This Way Foundation

Getty You would think that in this day and age, people would embrace differences. That is seeing as though modern-day visionaries are as diverse as Mark Zuckerburg and Oprah Winfrey; and throughout history they have been as eclectic as Albert Einstein and Pablo Picasso. So it’s puzzling why bullying for being different would even be...

You Should Be Reading: The Golden Hat by Kate Winslet

In her new book, The Golden Hat, Kate Winslet compiles a collection of celebrity self portraits that have one thing in common: each of them is wearing a “magical” hat that represents their support for autism awareness. Winslet is a known advocate for autism outreach and founded The Golden Hat Foundation for autism after being...

Limited Edition Levi’s Tees Promote Food Education in Berkeley Classrooms

Levi’s Food…? What does Levi’s really know about good food anyway? The answer may be a mystery, but good friend Alice Waters can certainly fill in the details where the classic American denim brand falls short. Forty years ago, Waters opened up her Berkeley restaurant Chez Panisse with the idea of serving “real food” – organically grown...

Supermodel BFF Bracelet x nOir Jewelry Raises Money For the Horn of Africa

What’s that cute little bracelet all of the models are wearing on the red carpet? Well not only is it fabulously reminiscent of the Crayola-hued gimp bracelets we used to make as kids, but it’s also raising awareness for the famine in Somalia. nOir Jewelry paired up with the model-focused website Modelinia to create the limited edition Beautiful...

Buy a Rain Boot, Give a Rain Boot to a Child in Need

Roma Boots Irene’s unrelenting tour of the east coast this past weekend was a clear reminder that hurricane season is still upon us. But protecting ourselves from a little (okay, maybe a whole lot!) of rain doesn’t mean that we can’t fit in a little philanthropy along the way. Roma Provisions is a Texas-based company...

The Treasures Hidden Inside Nordstrom’s New Charity Store (Photos)

Vogue Nordstrom is opening a new concept store, Treasure & Bond, in New York’s Soho area this Friday. So, what can you expect from a store that donates 100% of its proceeds to charity? Let me say, first, that this is no Goodwill. With Vogue’s Anna Wintour behind the idea and with Nordstrom’s upscale shopper...