Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
World
Will and Jada Smith Bring Clean Water to Ethiopia

Will and Jada Smith Bring Clean Water to Ethiopia

Guys! It’s been way too long since my last post (I could go on and on about how busy this year has been so far! But in the interest of time, stop by traceylewis.com to see photos from some of my recent adventures). Now, fast-forward to an email I received from charity: water today about Will...
2012: It's the Year of You!

2012: It’s the Year of You!

AP / Kin Cheung Happy 2012, everyone! It will be a monumental year ahead, for several reasons. We are entering a time where everything that we once believed to be truth, reliable, and secure is now in question. TIME Magazine named its 2011 Person of the Year “The Protestor,” which is telling of our overall...
Social Obsessions | ONE and (RED) Launch 2015 Digital Quilt to fight AIDS

Social Obsessions | ONE and (RED) Launch 2015 Digital Quilt to fight AIDS

Join(RED) ONE.org and Join(RED) are great for launching interactive campaigns that are provocative and engaging. Most importantly, it’s never difficult to miss their message, which is to support an AIDS-free generation by 2015. Now that it’s been 30 years since the discovery of HIV/AIDS, it blows my mind that a generation unaffected by this epidemic can...

Margherita Missoni’s Collection for OrphanAid

yoox Heiress to the Missoni legacy, Margherita Maccapani Missoni, has designed a capsule collection in support of OrphanAid Africa. Her inspiration for the ready-to-wear collection was “easy” style, derived from some of the 28-year-old model/actress’ favorite things. Proceeds from the line will benefit foster care for families and children living in Ghana. The pieces are a...

Famine is the New F*** (and It’s a Manmade Issue)

ONE.org Co-Founder of ONE.org, Bono, is encouraging us to spread the word about the famine in Somalia. The drought has killed 30,000 children in three months and is the worst devastation of its kind in 60 years. To bring awareness to the issue, Jessica Alba, Colin Farrell, George Clooney, Jaime Lee-Curtis and a group of...

Supermodel BFF Bracelet x nOir Jewelry Raises Money For the Horn of Africa

What’s that cute little bracelet all of the models are wearing on the red carpet? Well not only is it fabulously reminiscent of the Crayola-hued gimp bracelets we used to make as kids, but it’s also raising awareness for the famine in Somalia. nOir Jewelry paired up with the model-focused website Modelinia to create the limited edition Beautiful...

Best Style Watch Ever! DKNYC Launches Timepiece Collection to Support Female Veterans

When we think about our nation’s military, we are certainly aware of the hard work, sweat, and effort that goes into protecting our country. But sometimes it’s hard to imagine the challenges that female veterans face when they’re out there in the throes – as if women didn’t have enough on our shoulders already! The...

Project Runway’s Gretchen Jones Designs Charity Jewelry Line for Piperlime

Piperlime While I was putting together my blog on charitable fall fashion, I discovered Gretchen Jones’ jewelry line for Aid to Artisans. You might remember Gretchen as the controversial winner of Project Runway Season 8; but since then she has been super productive launching her own clothing line, mothlove, and collaborating with Gap’s footwear and...

$18K Flip Flops Help Conserve Endangered Rainforests (David Palmer x Chipkos)

Chipkos East coasters can already feel the fall approaching. So, we’ve begun compiling our winter wardrobe “wish list,” soon leaving thoughts of open toes – or open anything – behind us. But that doesn’t mean our warmer climate counterparts wouldn’t appreciate a little bare foot action, especially for a noble cause. Chipkos, an eco-friendly sandal line...