Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Volunteering
Making Volunteering More Popular By Making It More Relevant

Making Volunteering More Popular By Making It More Relevant

Huffington Post This past weekend, a medical professional that I had run into started telling me that he is interested in philanthropy. Intrigued, I asked him what he had already been doing to serve his community and his response was that he isn’t doing enough. “I am waiting until I can do more financially,” he told...

Social Obsessions | Sparked: Online Volunteering (For Busy People!)

Sparked.com Another great idea from the Web 2.0 era. I have been reading about Sparked.com, an online microvolunteer effort that connects busy people with worthy causes. Founded in 2008 by a tech startup group called the Extraordinaries, Sparked has made volunteering as simple as sitting at your computer, thanks to the ‘it’ technology of the moment:...