Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Technology

Social Obsessions | Causes.com Is Where Social Activists Hang Out Online

Causes.com When you log on to the homepage of Causes.com, you are welcomed by familiar faces like British chef Jamie Oliver and Smash Mouth front man Steve Harwell. To some, it may look like a Cool Kids’ playground. That’s probably because Sean Parker — who Justin Timberlake infamously portrayed as the playboy genius in The...

Reblogged | New Generation of Silicon Valley Entrepreneurs Looks Elsewhere for Status

This article is interesting, but not entirely surprising. Successful young entrepreneurs seem to be taking a, albeit frugal, cue from their billionaire mogul predecessors (many of which have pledged to donate half of their fortunes their charity). Some, like Bill and Melinda Gates, have publicly made activism a part of their lifestyles and profession. By...

Social Obsessions | Jumo Brings Together Advocacy Groups and Followers Online

Jumo.com Chris Hughes certainly knows how to use online media to raise awareness for a cause. In 2007, the Facebook co-founder left his position with the ubiquitous social networking site to manage the new media strategy for Barack Obama’s presidential campaign. But even after the campaign ended, Hughes wanted a way to stay in touch...

Social Obsessions | Love My Charity: Online Buying and Selling for a Cause

LoveMyCharity.com I love shopping online so much that I buy almost everything that I own from the Web – clothes, gadgets, furniture, and even food. I also love discovering new websites and recently found LoveMyCharity.com, which is a no-fee marketplace for buyers and sellers nationwide.  The site, aside from being adorable and easy to navigate,...

Social Obsessions | Sparked: Online Volunteering (For Busy People!)

Sparked.com Another great idea from the Web 2.0 era. I have been reading about Sparked.com, an online microvolunteer effort that connects busy people with worthy causes. Founded in 2008 by a tech startup group called the Extraordinaries, Sparked has made volunteering as simple as sitting at your computer, thanks to the ‘it’ technology of the moment:...