Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Style
In The Bag | Holiday Charity Edition!

In The Bag | Holiday Charity Edition!

The holidays are just around the corner and if you’re like me, you haven’t had time to even begin thinking about a Christmas gift (although I do love all the idea blogs I’ve been reading lately — such fab recommendations for everyone from the BF to brother-in-law!) In fact, those blogs inspired me to look into some...
Events | GMHC's Fashion Forward Benefitting AIDS Prevention

Events | GMHC’s Fashion Forward Benefitting AIDS Prevention

Last week I attended a fundraiser called Fashion Forward, an annual charity event held by the Gay Men’s Health Crisis (GMHC) that raises money for HIV/AIDS prevention awareness. It was such a huge event (700 guests!) and I was truly thrilled to see so many people come out to support a worthy cause. Actress Tracee Eliss...

Margherita Missoni’s Collection for OrphanAid

yoox Heiress to the Missoni legacy, Margherita Maccapani Missoni, has designed a capsule collection in support of OrphanAid Africa. Her inspiration for the ready-to-wear collection was “easy” style, derived from some of the 28-year-old model/actress’ favorite things. Proceeds from the line will benefit foster care for families and children living in Ghana. The pieces are a...

J. Brand for City Year!

Jeff Rudes with City Year Mentors | J Brand. J. Brand jeans has created an exclusive line of colored denim that will help students stay on track to graduate. All of the proceeds from the line, which consists of red, khaki, and olive green skinny jeans for women and girls, will benefit the nonprofit organization...

For the First Time Ever: Sustainable Blahnik!

Ecouterre This week I tweeted that Jimmy Choo’s ICONS collection had gone on sale, and that the proceeds will benefit the Jimmy Choo Foundation. But Choo and Tamara Mellon aren’t the only high-fashion shoe designers doing good; Manolo Blahnik announced that he will be partnering with eco-conscious designer Marcia Patmos to produce a sustainable collection....

High-End eRetailer, Community Collection, Brings Designers and Shoppers to a Worthy Cause

Community Collection This is easily one of my favorite finds thus far. I am an online shopaholic, especially because I have a mild phobia about shopping in stores (more like, it irritates the life out of me!) And there’s something special about discovering designer deals on the Web. Community Collection is a brand new luxury...

Betsey Babes Go Pink!

Betsey Johnson | Facebook Betsey Johnson Betsey Johnson is so much fun, and she’s also a survivor! Johnson was diagnosed with breast cancer 11 years ago, and each year she brings awareness to the cause by launching a special line of products for National Breast Cancer Awareness Month. A portion of the proceeds from her...

Reblogged | Luxury, for a Cause

September 22 was the fourth series of Only Watch auction in Monaco, a bi-annual charity event that raises money to fight against Duchenne muscular dystrophy. For the occasion, some of the world’s most sought after luxury timepiece brands created one-of-a-kind watches to be bid on online, by phone, and on site at the Hôtel Hermitage...

Pioneers, But Not Just in Fashion: Edun Celebrates The Face of Change From a Man’s Point-of-View

Edun I have been yearning for a fashion brand to feature the world’s most innovative thinkers in a sort of ‘smart is the new black’ campaign. As Mrs. Obama demonstrates time and again, being respected and successful does not mean having to sacrifice style. That said, the stakes are rising with regard to what is...