Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Social Obsessions
Social Obsessions | ONE and (RED) Launch 2015 Digital Quilt to fight AIDS

Social Obsessions | ONE and (RED) Launch 2015 Digital Quilt to fight AIDS

Join(RED) ONE.org and Join(RED) are great for launching interactive campaigns that are provocative and engaging. Most importantly, it’s never difficult to miss their message, which is to support an AIDS-free generation by 2015. Now that it’s been 30 years since the discovery of HIV/AIDS, it blows my mind that a generation unaffected by this epidemic can...

Social Obsessions | Social Cyber Deals!

Sevenly It’s holiday time! That’s means we’re all scrambling to come up with perfect gift ideas while we check off our list this year. Usually charity and gift-giving would fall into two seperate categories, and while many of us want to give back over the holidays, work, life, and family tend to take up most...

Pure Citizen’s Flash Sales Deliver Goodness to Shoppers

Pure Citizen Let’s say you have a passion for fashion, but you’re equally passionate about giving back to causes that help change our world. On a less-than-Rockerfeller budget, can the two co-exist? Sure they can, if you’re a pure citizen. And by that, I mean that you’re a member of the consciously cute flash sale...

Social Obsessions | Philanthroper.com Makes Charitable Giving a Daily Routine for Subscribers

Asha for Education Remember my Social Obsessions post on CauseOn? Well as Groupon, Living Social, and Gilt City have shown us, deal-a-day sites come aplenty and it’s no different in the philanthropy world. In my last post, I explained that charities are hopping on the daily deals bandwagon and understandably so; businesses eager to bring...

Social Obsessions | Causes.com Is Where Social Activists Hang Out Online

Causes.com When you log on to the homepage of Causes.com, you are welcomed by familiar faces like British chef Jamie Oliver and Smash Mouth front man Steve Harwell. To some, it may look like a Cool Kids’ playground. That’s probably because Sean Parker — who Justin Timberlake infamously portrayed as the playboy genius in The...

Social Obsessions | Jumo Brings Together Advocacy Groups and Followers Online

Jumo.com Chris Hughes certainly knows how to use online media to raise awareness for a cause. In 2007, the Facebook co-founder left his position with the ubiquitous social networking site to manage the new media strategy for Barack Obama’s presidential campaign. But even after the campaign ended, Hughes wanted a way to stay in touch...

Social Obsessions | Love My Charity: Online Buying and Selling for a Cause

LoveMyCharity.com I love shopping online so much that I buy almost everything that I own from the Web – clothes, gadgets, furniture, and even food. I also love discovering new websites and recently found LoveMyCharity.com, which is a no-fee marketplace for buyers and sellers nationwide.  The site, aside from being adorable and easy to navigate,...

Social Obsessions | Sparked: Online Volunteering (For Busy People!)

Sparked.com Another great idea from the Web 2.0 era. I have been reading about Sparked.com, an online microvolunteer effort that connects busy people with worthy causes. Founded in 2008 by a tech startup group called the Extraordinaries, Sparked has made volunteering as simple as sitting at your computer, thanks to the ‘it’ technology of the moment:...