Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Reblogged
Making Volunteering More Popular By Making It More Relevant

Making Volunteering More Popular By Making It More Relevant

Huffington Post This past weekend, a medical professional that I had run into started telling me that he is interested in philanthropy. Intrigued, I asked him what he had already been doing to serve his community and his response was that he isn’t doing enough. “I am waiting until I can do more financially,” he told...
Reblogged | How Charitable Are Celebrities?

Reblogged | How Charitable Are Celebrities?

Getty CNN recently published this article about celebrities who give back, posing the age-old question: are they doing it all for image’s sake? Honestly, when anyone is dedicating their time and money to a needy cause, that should be considered a good thing…and when celebrities do it, their action sets a great example for the...

Reblogged | Remembering Evelyn Lauder: Breast Cancer Research Advocate

New York Times Having fled Europe during the Nazi Regime, Evelyn Hausner settled into a relatively ordinary life with her parents (the owners of a dress shop chain), and attended public school on the west side of Manhattan. It was during her collegiate years at Hunter College that she met a naval officer trainee, Leonard...

Reblogged | Celebrities Who Survived Breast Cancer

There was a nice slideshow posted on the Huffington Post titled, “Celebrities Who Have Kicked Breast Cancer, Help Others Do The Same”. Most of us have heard these ladies’ stories before, but it’s always motivating to see strong women kicking butt — whether its battling cancer or otherwise! Seeing how these stars have allowed their...

Reblogged | Luxury, for a Cause

September 22 was the fourth series of Only Watch auction in Monaco, a bi-annual charity event that raises money to fight against Duchenne muscular dystrophy. For the occasion, some of the world’s most sought after luxury timepiece brands created one-of-a-kind watches to be bid on online, by phone, and on site at the Hôtel Hermitage...

Reblogged | New Generation of Silicon Valley Entrepreneurs Looks Elsewhere for Status

This article is interesting, but not entirely surprising. Successful young entrepreneurs seem to be taking a, albeit frugal, cue from their billionaire mogul predecessors (many of which have pledged to donate half of their fortunes their charity). Some, like Bill and Melinda Gates, have publicly made activism a part of their lifestyles and profession. By...