Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Reading

You Should Be Reading: ‘American Grown’ by Michelle Obama

If Mrs. Obama was going to write a tell-all, this is how she would do it: fresh, original, and raw. But don’t think you’re in for some racy exposé of our President’s dealings behind the White House doors – this story tells of a life on a much greener side. In fact, the First Lady...

You Should Be Reading: The Golden Hat by Kate Winslet

In her new book, The Golden Hat, Kate Winslet compiles a collection of celebrity self portraits that have one thing in common: each of them is wearing a “magical” hat that represents their support for autism awareness. Winslet is a known advocate for autism outreach and founded The Golden Hat Foundation for autism after being...

You Should Be Reading: Start Something That Matters

Blake Mycoskie: Businessweek I am always inspired by people who manage to do well in business, and do good in the world. In my opinion, these types of entrepreneurs are the ultimate threat, as they have a firm moral foundation that can transcend economic and cultural volatility when well executed. When times are good, people can...