Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Pop Culture

You Should Be Reading: The Golden Hat by Kate Winslet

In her new book, The Golden Hat, Kate Winslet compiles a collection of celebrity self portraits that have one thing in common: each of them is wearing a “magical” hat that represents their support for autism awareness. Winslet is a known advocate for autism outreach and founded The Golden Hat Foundation for autism after being...

Pioneers, But Not Just in Fashion: Edun Celebrates The Face of Change From a Man’s Point-of-View

Edun I have been yearning for a fashion brand to feature the world’s most innovative thinkers in a sort of ‘smart is the new black’ campaign. As Mrs. Obama demonstrates time and again, being respected and successful does not mean having to sacrifice style. That said, the stakes are rising with regard to what is...

Supermodel BFF Bracelet x nOir Jewelry Raises Money For the Horn of Africa

What’s that cute little bracelet all of the models are wearing on the red carpet? Well not only is it fabulously reminiscent of the Crayola-hued gimp bracelets we used to make as kids, but it’s also raising awareness for the famine in Somalia. nOir Jewelry paired up with the model-focused website Modelinia to create the limited edition Beautiful...

Nike Auctions Limited Edition “Back to the Future” Sneakers for Parkinson’s Disease

Nike Anyone remember those futuristic high tops Marty McFly wore in Back to the Future 2? Of course we do! But far be it for anyone to actually get their hands on a pair in the real-live breathing world…until now. Nike produced the LED-laced rechargeable Nike Mag (or ‘magnetic levitation’) sneaker to help raise funds for...

Shop! Sip! Support Charity! It’s Fashion’s Night Out in New York City

If my posts slow down over the next week, it’s because my time is sure to be stretched as I will be on Fashion Week duty, covering a bunch of the shows, events, and parties. Nonetheless, tonight is the Third Annual Fashion’s Night Out, the consumer-crazed kick off for Mercedes-Benz Fashion Week in New York...

Project Runway’s Gretchen Jones Designs Charity Jewelry Line for Piperlime

Piperlime While I was putting together my blog on charitable fall fashion, I discovered Gretchen Jones’ jewelry line for Aid to Artisans. You might remember Gretchen as the controversial winner of Project Runway Season 8; but since then she has been super productive launching her own clothing line, mothlove, and collaborating with Gap’s footwear and...

Barneys Will Donate 25% of Proceeds from Gaga’s Holiday Campaign to Charity

Perhaps Santa and his elves weren’t ever your thing. You’ve always believed the Gingerbread Man had commitment issues and that Rudolph the Red-Nosed Reindeer (clearly) had a chronic ‘allergy’ problem. Maybe…just maybe…you’re a little monster who would feel more at home in Lady Gaga’s holiday workshop. This winter, if you traipse your wooden sleigh (or...

Celebs Pair With Stuart Weitzman For ‘Young Hollywood Cares’ Shoe Collection

Stuart Weitzman For several years, Stuart Weitzman has been committed to supporting women with ovarian cancer. As a sponsor of the Happy Feet program with Ovations for the Cure of Ovarian Cancer, the shoe designer gifted thousands of patients with Swarovski-covered slip-ons, gleaming up their soles for a waltz onto the road to recovery. And...

The Olsen Twins’ Charity Coin Purse Raises Money for Afterschool Programs

jcpenny Mary-Kate and Ashley have come a long way since their Full House days. From movies to fashion lines and fragrances; from dolls, books, and advertising campaigns galore, the iconic twins have built a merchandising empire worth more than $100 million—consistently landing the stylish siblings on Forbes’ Celebrity 100 list. And despite the success of...