Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Philanthropy
Will and Jada Smith Bring Clean Water to Ethiopia

Will and Jada Smith Bring Clean Water to Ethiopia

Guys! It’s been way too long since my last post (I could go on and on about how busy this year has been so far! But in the interest of time, stop by traceylewis.com to see photos from some of my recent adventures). Now, fast-forward to an email I received from charity: water today about Will...

The “Love Bus” That Inspires Random Acts Of Kindess

There was a time when Philadelphia was known as the ‘City of Brotherly Love,’ but now the term is sort of a satirical moniker as Philly faces murder rates comparable to those of troops who died in the Iraqi war. With Philly leading the nation’s largest cities in homicides, it has gotten so bad that...
Reblogged | How Charitable Are Celebrities?

Reblogged | How Charitable Are Celebrities?

Getty CNN recently published this article about celebrities who give back, posing the age-old question: are they doing it all for image’s sake? Honestly, when anyone is dedicating their time and money to a needy cause, that should be considered a good thing…and when celebrities do it, their action sets a great example for the...

MLB Star Ryan Howard Donates $1.2 Million To Philadelphia Schools

Zimbio This story particularly touches my heart because it takes place in my hometown – the wonderful City of Brotherly Love! The Philadelphia Phillies’ first baseman, Ryan Howard, announced that his foundation would provide $1.2 million in Adidas athletic gear to 61 schools within the Philadelphia School District. This is going to make a huge...

Social Obsessions | Social Cyber Deals!

Sevenly It’s holiday time! That’s means we’re all scrambling to come up with perfect gift ideas while we check off our list this year. Usually charity and gift-giving would fall into two seperate categories, and while many of us want to give back over the holidays, work, life, and family tend to take up most...

Reblogged | Remembering Evelyn Lauder: Breast Cancer Research Advocate

New York Times Having fled Europe during the Nazi Regime, Evelyn Hausner settled into a relatively ordinary life with her parents (the owners of a dress shop chain), and attended public school on the west side of Manhattan. It was during her collegiate years at Hunter College that she met a naval officer trainee, Leonard...

Margherita Missoni’s Collection for OrphanAid

yoox Heiress to the Missoni legacy, Margherita Maccapani Missoni, has designed a capsule collection in support of OrphanAid Africa. Her inspiration for the ready-to-wear collection was “easy” style, derived from some of the 28-year-old model/actress’ favorite things. Proceeds from the line will benefit foster care for families and children living in Ghana. The pieces are a...

Lady Gaga Announces Born This Way Foundation

Getty You would think that in this day and age, people would embrace differences. That is seeing as though modern-day visionaries are as diverse as Mark Zuckerburg and Oprah Winfrey; and throughout history they have been as eclectic as Albert Einstein and Pablo Picasso. So it’s puzzling why bullying for being different would even be...

Famine is the New F*** (and It’s a Manmade Issue)

ONE.org Co-Founder of ONE.org, Bono, is encouraging us to spread the word about the famine in Somalia. The drought has killed 30,000 children in three months and is the worst devastation of its kind in 60 years. To bring awareness to the issue, Jessica Alba, Colin Farrell, George Clooney, Jaime Lee-Curtis and a group of...