Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Health and Wellness

Nike Auctions Limited Edition “Back to the Future” Sneakers for Parkinson’s Disease

Nike Anyone remember those futuristic high tops Marty McFly wore in Back to the Future 2? Of course we do! But far be it for anyone to actually get their hands on a pair in the real-live breathing world…until now. Nike produced the LED-laced rechargeable Nike Mag (or ‘magnetic levitation’) sneaker to help raise funds for...

Celebs Pair With Stuart Weitzman For ‘Young Hollywood Cares’ Shoe Collection

Stuart Weitzman For several years, Stuart Weitzman has been committed to supporting women with ovarian cancer. As a sponsor of the Happy Feet program with Ovations for the Cure of Ovarian Cancer, the shoe designer gifted thousands of patients with Swarovski-covered slip-ons, gleaming up their soles for a waltz onto the road to recovery. And...

Wish Upon A Wedding: Making Wedding Dreams Come True for Terminally Ill Patients

Danielle Cover Photography Choosing a wedding dress is stressful enough. Your thoughts are suddenly consumed by questions like, “What’s the most flattering bodice and neckline for me?” and, “Should I go with white, cream, or off-white?” The honeymoon and thank-you cards have become a distant priority to wedding invites, venue, and caterers. And you’re trying...

Kiehl’s Ultra Facial Cream Will Benefit amfAR

Kiehl’s annual LifeRide for amfAR is coming back for an encore on August 1, after raising $85,000 last year to support The Foundation for AIDS Research. Over the course of six days, motorcycle enthusiasts – including celebrities William H. Macy, Tricia Helfer, and Fred Durst – either took to the road or leant their support...

Yogamatic’s Limited Edition Yoga Mats Offer Style, Charity, and C(OM)fort

Yogamatic.com Let’s face it: the yoga experience needs to be mind pleasing and tranquil, but sometimes taking your mind off of the day-to-day grind is as exhausting as bending your knee behind your head while trying to “control your breathing.” So why not focus on something more pleasing to the spirit like, say, your sister’s...

Kiehl’s Wants You to Vote for Your Favorite Cause

KiehlsGives.com The famously do-gooder skincare and beauty brand, Kiehl’s, is socializing its charity efforts this summer. To add some star power to the mix, they’ve enlisted the help of celebrity friends – actress Julianna Moore and music icons Pharrell Williams and Scissor Sisters – to promote their favorite social causes. Kiehl’s Gives is an ongoing...

Tiffany & Co. Supports Japan Relief

Undoubtedly, the folks at Tiffany & Co. have a profound appreciation for beauty, even in the face of tragedy. Therefore, it should come at no surprise that the diamond retailer would want to be affiliated with something remarkably beautiful, provocative, and timeless. At the “LOVE & HOPE” Exhibition in Omotesando Hills — a retail and residential development in...

Gucci Redesigns ‘Sukey’ Bag for UNICEF

Gucci.com For the past six years, Gucci has partnered with UNICEF to help provide children in Africa with access to quality healthcare and education. Gucci has donated more than $9 million to UNICEF programs that are committed to supporting orphans and other infants and children affected by HIV and AIDS. In the last two years,...

Middle Schools Register for Beyoncé’s Flash Dance

Beyoncé and students dance in the Get Me Bodied video for Let’s Move! The “Get Me Bodied” singer remixed her popular single to encourage a healthy lifestyle for teens. As a part of First Lady Michelle Obama’s national Let’s Move! initiative against childhood obesity, Beyoncé gathered dozens of middle school-aged students to join her for...