Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Food

The “Love Bus” That Inspires Random Acts Of Kindess

There was a time when Philadelphia was known as the ‘City of Brotherly Love,’ but now the term is sort of a satirical moniker as Philly faces murder rates comparable to those of troops who died in the Iraqi war. With Philly leading the nation’s largest cities in homicides, it has gotten so bad that...

You Should Be Reading: ‘American Grown’ by Michelle Obama

If Mrs. Obama was going to write a tell-all, this is how she would do it: fresh, original, and raw. But don’t think you’re in for some racy exposé of our President’s dealings behind the White House doors – this story tells of a life on a much greener side. In fact, the First Lady...

Famine is the New F*** (and It’s a Manmade Issue)

ONE.org Co-Founder of ONE.org, Bono, is encouraging us to spread the word about the famine in Somalia. The drought has killed 30,000 children in three months and is the worst devastation of its kind in 60 years. To bring awareness to the issue, Jessica Alba, Colin Farrell, George Clooney, Jaime Lee-Curtis and a group of...

Japanese Vending Machines Raise Money For Red Cross

Japantrends.com I love Japan for its forward thinking, and this idea is a wonderful example of that. Tone Coca-Cola Bottling Company has partnered with Red Cross for a sweet and satisfying fundraiser. Until September 30, a hundred ‘Drink and Donate’ vending machines will be located in Chiba, Ibaraki, and Tochigi prefectures to raise money for...

Success For Kids Finds Sweet Pairing with Crumbs

Crumbs.com Most die-hard cupcake lovers cannot resist the allure of a moist, sugary cupcake. But if you need a reason to feel less guilty for indulging, visit your local Crumbs Bake Shop. The sweet treats bakery recently announced its partnership with Success For Kids (SFK), a nonprofit organization that develops learning programs for at-risk students....