Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Education
God’s Holiday Gift: Be Mindful of What You Pray For

God’s Holiday Gift: Be Mindful of What You Pray For

Earlier this year, I read somewhere that it is possible to train yourself to spend an entire day in prayer. Virtuous as it may be, this piece of information stunned me. How is it possible – between responsibilities, relationships, work, eating, and exercise – to spend an entire day praying? Of course like most Christians,...

MLB Star Ryan Howard Donates $1.2 Million To Philadelphia Schools

Zimbio This story particularly touches my heart because it takes place in my hometown – the wonderful City of Brotherly Love! The Philadelphia Phillies’ first baseman, Ryan Howard, announced that his foundation would provide $1.2 million in Adidas athletic gear to 61 schools within the Philadelphia School District. This is going to make a huge...

J. Brand for City Year!

Jeff Rudes with City Year Mentors | J Brand. J. Brand jeans has created an exclusive line of colored denim that will help students stay on track to graduate. All of the proceeds from the line, which consists of red, khaki, and olive green skinny jeans for women and girls, will benefit the nonprofit organization...

Limited Edition Levi’s Tees Promote Food Education in Berkeley Classrooms

Levi’s Food…? What does Levi’s really know about good food anyway? The answer may be a mystery, but good friend Alice Waters can certainly fill in the details where the classic American denim brand falls short. Forty years ago, Waters opened up her Berkeley restaurant Chez Panisse with the idea of serving “real food” – organically grown...

Buy a Rain Boot, Give a Rain Boot to a Child in Need

Roma Boots Irene’s unrelenting tour of the east coast this past weekend was a clear reminder that hurricane season is still upon us. But protecting ourselves from a little (okay, maybe a whole lot!) of rain doesn’t mean that we can’t fit in a little philanthropy along the way. Roma Provisions is a Texas-based company...

Middle Schools Register for Beyoncé’s Flash Dance

Beyoncé and students dance in the Get Me Bodied video for Let’s Move! The “Get Me Bodied” singer remixed her popular single to encourage a healthy lifestyle for teens. As a part of First Lady Michelle Obama’s national Let’s Move! initiative against childhood obesity, Beyoncé gathered dozens of middle school-aged students to join her for...