Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Charity

J. Brand for City Year!

Jeff Rudes with City Year Mentors | J Brand. J. Brand jeans has created an exclusive line of colored denim that will help students stay on track to graduate. All of the proceeds from the line, which consists of red, khaki, and olive green skinny jeans for women and girls, will benefit the nonprofit organization...

Lady Gaga Announces Born This Way Foundation

Getty You would think that in this day and age, people would embrace differences. That is seeing as though modern-day visionaries are as diverse as Mark Zuckerburg and Oprah Winfrey; and throughout history they have been as eclectic as Albert Einstein and Pablo Picasso. So it’s puzzling why bullying for being different would even be...

You Should Be Reading: ‘American Grown’ by Michelle Obama

If Mrs. Obama was going to write a tell-all, this is how she would do it: fresh, original, and raw. But don’t think you’re in for some racy exposé of our President’s dealings behind the White House doors – this story tells of a life on a much greener side. In fact, the First Lady...

High-End eRetailer, Community Collection, Brings Designers and Shoppers to a Worthy Cause

Community Collection This is easily one of my favorite finds thus far. I am an online shopaholic, especially because I have a mild phobia about shopping in stores (more like, it irritates the life out of me!) And there’s something special about discovering designer deals on the Web. Community Collection is a brand new luxury...

Famine is the New F*** (and It’s a Manmade Issue)

ONE.org Co-Founder of ONE.org, Bono, is encouraging us to spread the word about the famine in Somalia. The drought has killed 30,000 children in three months and is the worst devastation of its kind in 60 years. To bring awareness to the issue, Jessica Alba, Colin Farrell, George Clooney, Jaime Lee-Curtis and a group of...

Betsey Babes Go Pink!

Betsey Johnson | Facebook Betsey Johnson Betsey Johnson is so much fun, and she’s also a survivor! Johnson was diagnosed with breast cancer 11 years ago, and each year she brings awareness to the cause by launching a special line of products for National Breast Cancer Awareness Month. A portion of the proceeds from her...

Reblogged | Celebrities Who Survived Breast Cancer

There was a nice slideshow posted on the Huffington Post titled, “Celebrities Who Have Kicked Breast Cancer, Help Others Do The Same”. Most of us have heard these ladies’ stories before, but it’s always motivating to see strong women kicking butt — whether its battling cancer or otherwise! Seeing how these stars have allowed their...

You Should Be Reading: The Golden Hat by Kate Winslet

In her new book, The Golden Hat, Kate Winslet compiles a collection of celebrity self portraits that have one thing in common: each of them is wearing a “magical” hat that represents their support for autism awareness. Winslet is a known advocate for autism outreach and founded The Golden Hat Foundation for autism after being...

Reblogged | Luxury, for a Cause

September 22 was the fourth series of Only Watch auction in Monaco, a bi-annual charity event that raises money to fight against Duchenne muscular dystrophy. For the occasion, some of the world’s most sought after luxury timepiece brands created one-of-a-kind watches to be bid on online, by phone, and on site at the Hôtel Hermitage...