Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Business

Social Obsessions | Philanthroper.com Makes Charitable Giving a Daily Routine for Subscribers

Asha for Education Remember my Social Obsessions post on CauseOn? Well as Groupon, Living Social, and Gilt City have shown us, deal-a-day sites come aplenty and it’s no different in the philanthropy world. In my last post, I explained that charities are hopping on the daily deals bandwagon and understandably so; businesses eager to bring...

CauseOn Is Helping Charities Capitalize on the Groupon Trend

CauseOn.com Every morning like clockwork, Groupon drops a sweet deal in your inbox for 50% off a professional teeth cleaning, or a “Buy One, Get One” offer for hot stone massages at some trendy downtown spa. Since 2008, Groupon has been a prime marketing tool for local businesses wanting to increase their foot traffic with...

Japanese Vending Machines Raise Money For Red Cross

Japantrends.com I love Japan for its forward thinking, and this idea is a wonderful example of that. Tone Coca-Cola Bottling Company has partnered with Red Cross for a sweet and satisfying fundraiser. Until September 30, a hundred ‘Drink and Donate’ vending machines will be located in Chiba, Ibaraki, and Tochigi prefectures to raise money for...

Reblogged | New Generation of Silicon Valley Entrepreneurs Looks Elsewhere for Status

This article is interesting, but not entirely surprising. Successful young entrepreneurs seem to be taking a, albeit frugal, cue from their billionaire mogul predecessors (many of which have pledged to donate half of their fortunes their charity). Some, like Bill and Melinda Gates, have publicly made activism a part of their lifestyles and profession. By...