Tracey Lewis is a writer investigating the narrative, through journalism and brand association, behind modern-day cultural connections, social responsibility, and corporate identity.
Articles
2012: It's the Year of You!

2012: It’s the Year of You!

AP / Kin Cheung Happy 2012, everyone! It will be a monumental year ahead, for several reasons. We are entering a time where everything that we once believed to be truth, reliable, and secure is now in question. TIME Magazine named its 2011 Person of the Year “The Protestor,” which is telling of our overall...

Pioneers, But Not Just in Fashion: Edun Celebrates The Face of Change From a Man’s Point-of-View

Edun I have been yearning for a fashion brand to feature the world’s most innovative thinkers in a sort of ‘smart is the new black’ campaign. As Mrs. Obama demonstrates time and again, being respected and successful does not mean having to sacrifice style. That said, the stakes are rising with regard to what is...

Wish Upon A Wedding: Making Wedding Dreams Come True for Terminally Ill Patients

Danielle Cover Photography Choosing a wedding dress is stressful enough. Your thoughts are suddenly consumed by questions like, “What’s the most flattering bodice and neckline for me?” and, “Should I go with white, cream, or off-white?” The honeymoon and thank-you cards have become a distant priority to wedding invites, venue, and caterers. And you’re trying...

Reblogged | New Generation of Silicon Valley Entrepreneurs Looks Elsewhere for Status

This article is interesting, but not entirely surprising. Successful young entrepreneurs seem to be taking a, albeit frugal, cue from their billionaire mogul predecessors (many of which have pledged to donate half of their fortunes their charity). Some, like Bill and Melinda Gates, have publicly made activism a part of their lifestyles and profession. By...

Gucci Redesigns ‘Sukey’ Bag for UNICEF

Gucci.com For the past six years, Gucci has partnered with UNICEF to help provide children in Africa with access to quality healthcare and education. Gucci has donated more than $9 million to UNICEF programs that are committed to supporting orphans and other infants and children affected by HIV and AIDS. In the last two years,...

The High Fashion Industry Steps Up Green Initiative

Designers sketch for Runway to Green: runwaytogreen.com Maybe they knew how to make their business more eco-friendly, maybe they didn’t. But most high end designers said that they wanted to learn how to do more – and then put a plan into action. This was the basis for Runway to Green, an effort co-founded by...

Lady Gaga’s $1 Million Donation to Fight Poverty and Homelessness

  *Lady Gaga Face* We all know what Robin Hood is known for. But the idea of taking from the rich to give to the poor is surely urban myth-type thinking, right? When you live in NYC, you see millionaires enjoying the same coffee on the same block as a homeless person. The difference however,...

On the Horizon: Financial Investing in a Better World

U.S. Marine Corps Apparently, wealthy investors have been whispering about this. Lately, it’s become more of a chatter. Impact investments – intended to solve major social issues while providing a reasonable financial return – are an emerging trend for investors who wouldn’t mind seeing their money work for someone (or something) other than themselves. Americans...

Icons, Role Models, and Leaders of the Pack

Kanye West performs for Chicago students:  Javier Ayala This week, the New York Times reported that the Kanye West Foundation closed. The eponymous charity was founded by the rapper/producer more than four years ago with his late mother, Dr. Donda West. Having disbursed more than $54,000 worth of grants during that time, the organization reached...